A targeted communications campaign from August to September will step up the city’s fight against illegal tourist rentals (HUT).
The campaign features different types of informative posters in public spaces, along with digital outreach through websites and social media, which also appears in tourists’ countries of origin. A total of 10,400 posters, in Catalan, Spanish and English, have been distributed across the five city districts most affected by tourism: Ciutat Vella, L’Eixample, Gràcia, Sant Martí and Sants-Montjuïc.
A tool to check if a tourist flat is legal
The campaign aims to raise awareness among both residents and visitors that they can help combat illegal tourist rentals by using an online tool to check whether a tourist flat is properly licensed. It’s available on the Flat detector of tourist accommodation website and can be accessed in Catalan, Spanish, English, French and German.
Beyond the awareness campaign, the city is also actively working to crack down on illegal tourist rentals, an ongoing effort that’s made a real impact. Since 2016, over 11,500 fines and nearly 11,600 cease-and-desist orders have been issued, reducing the number of active illegal flats from around 6,000 to an average of just 300 illegal listings detected each month. As a result, nearly 3,900 homes have been recovered for permanent residential use.
It’s important to note that the latest tourism perception survey, from 2024, found that 63.7% of Barcelona residents feel that tourist accommodation causes significant or considerable disruption in their neighbourhoods. In addition, one in four believes there are too many tourist rentals in their area.