Some 94% of Barcelona residents buy their day to day groceries at shops and markets in their local neighbourhood. The report on consumer habits and commercial hubs shows the healthy state of neighbourhood commerce, with a diverse and specialised range of goods and services, as well as a tendency to shop less frequently: only 12.4% of those surveyed go shopping every day, five per cent less than in 2012.
Shoppers opt for different types of establishment according to which foodstuffs they buy: meat is mainly bought at markets (35%), as is fish (44%), while fruit and vegetables are bought at greengrocers (50.3%) and longer-life products and drinks at supermarkets (80%).
When it comes to non-foodstuffs, the highest consumption corresponds to chemists (98.4%), drugstores (92.9%), herbalists (81.2%), florists (81.6%) and books, newspapers and magazines (81.2%).
The most common reasons for going to other city neighbourhoods to make purchases are for music (56.9%), games and sport (44.6%), IT and telephony (38.7%) and clothing (36.5%). Consumers only go as far as other municipalities to purchase furniture or decorative items.
The report shows a comeback by municipal markets following the decline experienced between 2007 and 2012, while specialist shops remain stable after their rise between 1997 and 2012. Shopping at hypermarkets continues to slide.
Online shopping shows a year on year rise of over 10%, with 26.5% of people purchasing online at least every fortnight, even though 62.7% of the population still never shop via internet.
In terms of shopping habits, 75% of those who usually do the shopping are women and normally fill their cupboards in a single weekly shop up (43%). Some 70% of those surveyed have no fixed day for shopping, but those who do mainly do so in the week, in the most cases on Friday (31.2%). Some 19.8% do their shopping on Saturdays and only 2.6% do so on Sundays.