La Pionera is a new facility which is due to open in the Poblenou neighbourhood on 21 April. Its role is to provide a first chance for the city’s entrepreneurial and creative network, as well as support for socio-economic innovation projects by organisations. The facility will also include a leisure and gastronomy section for the public, with stages for new creative talent to showcase music and culture.
The First Deputy Mayor, Gerardo Pisarello, declared: “La Pionera is somewhere the city didn’t have, and besides being a showcase for people starting out it will help add commercial vitality to the Poblenou neighbourhood and mean a significant leisure offering for the general public”.
La Pionera is at the end of Passeig de Calvell, in the Poblenou neighbourhood, and will open every weekend as form 21 April. Thirty exhibitors will participate in the display and sales area, with entrepreneurs able to test their products and services directly with consumers and customers, enabling them to discover how well-received their products are.
A presentation process will now be held to select 300 initiatives, predominantly projects in the incubation stage. The projects chosen will be innovative, able to transform and create jobs, offer opportunities to people in situations of social vulnerability and respect criteria on social, environmental and community commitments.
The rest area at the facility will include seven sales points for food and drink, also of an innovative nature, while the main stage and the two musical performance points will offer a programme of performing arts, live music, live radio and emerging socio-cultural activities.
La Pionera is a joint initiative by Barcelona Activa, the Barcelona Institute of Culture (ICUB) and the Fundació Formació i Treball, which worked in conjunction with the Sant Martí district office and local entities.